Booklet Design Case Study

Brochures are easy to distribute and cost less when ordered in bulk. Hand these out at trade shows, display them on your store counter, or give them away at pop-up store events and you are guaranteed to capture the receiver’s attention. Treefruit was excited to take part in a business brochure project for LUMIVIDA. The brochure was designed in french folded style - the paper is folded both vertically and horizontally, and can also be opened out to reveal a full-page spread. Often used in advertising, french folding brochures help maximize space and communicate with readers more effectively and artistically. It is popular for programs and promotional pieces especially when it is necessary to have a full-size image on the inside of the print material.